Organization: Mercury Media
Executive: Paul Trager, CPA
Position: Chief Financial Officer
WinterWyman Executive Search has placed Paul Trager, CPA as Chief Financial Officer at Mercury Media.
As Mercury's CFO, Trager will direct and oversee all of the financial activities of the Company and will serve as a strategic business partner to the Chief Executive Officer in driving operational initiatives and business strategy. He also will be responsible for all aspects of financial management, including overseeing the accounting function, the development and management of financial and accounting policies, cash management, reporting, planning, the evaluation of strategic business opportunities, and the evaluation, execution and integration of mergers and acquisitions. Additionally, Trager will serve as a primary liaison for all financial matters to the Company’s Board of Directors, investors, and lenders. In addition to financial management, Trager will be integrally involved in leading the Company’s technology and operational initiatives across all of its lines of business and offices.
Prior to joining Mercury, Trager was the Executive Vice President of MKTG (CMKG) where he earlier had served as CFO and as Senior Vice President of Financial Planning & Analysis. Prior, Trager was CFO at NYC-based Marketing Partners (sold to MKTG) and was a franchise owner of Aaron’s Sales and Lease Ownership, a lease-to-own retail store. Earlier in his career, he was a Partner at Weinick, Sanders, Levanthal & Co. and worked with KPMG.
Mercury is a performance agency that is changing the way advertisers plan and execute performance media buying across channels and throughout the customer journey. As traditional and digital media formats converge, Mercury is breaking down barriers and unifying the previously fragmented media-buying landscape. By pairing real-time consumer data with years of proprietary historical insights, Mercury is able to optimize and target around what consumers are likely to do based on what they’ve already done and what they’re responding to in the moment. Mercury takes brands beyond efficiency goals and channel-specific thinking to get them focused on profitability and performance at scale.
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