Top Tips for Making Passive Job Seekers Approachable on LinkedIn – A Recruiter’s Insights
LinkedIn has continued to become a primary vehicle for outreach for both agency and corporate recruiters. If you want to stay current with moves and changes in your field as well as the best professional opportunities relevant to you, it is in your interest to have the best LinkedIn profile possible.
Effective recruiters spend a great deal of time doing research. As they identify individuals to approach, they are not only assessing them on their qualifications, but they will also focus on individuals who appear to be approachable. We train our recruiters to avoid being “generic” and to make each correspondence highly personal. This technique elevates our response rate significantly. But this approach takes time, and recruiters want to spend their time wisely. Two profiles could be equally qualified, but if one appears to not be engaged on LinkedIn with a summary that is cold and distant, while the other is active with an engaging summary, the recruiter is more likely to reach out to the latter individual every time.
If you want to hear about interesting news and intriguing job prospects, whether you’re in the job market or not, follow these four important, recruiter-recommended tips.
1. Make it personal
One mistake individuals often make is treating their LinkedIn profile as a resume when in reality there is an opportunity to set a tone that falls between a resume and a Facebook profile. Consider showcasing your personal interests, more so than on a resume. The same holds true for professional organizations, LinkedIn groups, recommendations and other things that may or may not get shown on a resume. If recruiters do their jobs correctly, they will be looking for ways to personalize correspondence - so mentioning that you coach your daughter’s softball team or naming the charities you support can help them communicate with you. This will happen by drawing commonalities, which is difficult to do if you do not provide them something to work with.
2. Show your preferences
What someone has done in the past may not accurately reflect what they want to do in the future. In fact, many individuals are interested in hearing about new opportunities for this very reason. If a recruiter is going to make you aware of an opportunity, they would like to lead with something that is appealing and on-target. If you are able to provide insight into your ongoing interests and goals, it will help a recruiter feel confident about the search they might have in mind for you. For example, recruiters may be inclined to contact a candidate who has articulated what types of problems he or she likes to solve or their ideal company to work for. This helps the recruiter know if their open position would be a good match for the candidate.
3. Keep current and be active
Keep your LinkedIn profile updated with new jobs, companies, responsibilities, certifications, connections, groups, references and more. Post interesting and relevant content, make recommendations for other people in your network, make checking and updating LinkedIn part of your daily tasks. If you are a paid subscriber of LinkedIn, consider utilizing their OpenLink feature on your profile. All of this activity is appealing to recruiters and gives them the confidence to contact you. It says you are engaged professionally and likely open to hearing about new opportunities. Don’t forget to use a personal photo that is current and not too formal or informal. Your photo is the first thing people notice on your LinkedIn profile and can make a big difference with approachability.
4. Make your title descriptive
One of the primary ways recruiters research candidates is by searching by job title. If you have an unusual job title that doesn’t really explain what you do, add a subtitle to explain it further. For example, “Customer Experience Manager” could be revised to “Customer Experience Manager – Product Manager.”
Practice these tips so you will be in a position to always hear about interesting, and often unexpected, career opportunities.